The Oorah Kars 4 Kids Scandal

I'm not much of a scandal-macher (that doesn't sound right), but the Kars-4-Kids thing really bugs the heck out of me. I continue to see Kars-4-Kids ads in the local press, where they claim that they are 'helping kids'. But as has been widely reported, the whole thing is a front for Oorah, which is a kiruv organization. Yet you'ld be hard pressed to find any mention of that on the Kars-4-Kids website. It's a scam, and a huge chillul hashem waiting to happen. How can Oorah's sponsors condone this???