I've long been amused and annoyed in equal measures by the way Kiruv organizations peddle their wares. It's all about "building bridges" in the community, teaching people about their heritage and culture and studying "authentic" texts (well the Bible is authentic isn't it?). And of course they'll never ever ever mention the word "orthodox". Just check out Jewish Unity Live or any of their affiliates. You would think these guys have Mordechai Kaplan as their copy writer.
But maybe this is all quite useful to the Orthoprax. We can use the same kind of language to describe our religious affiliation and belief, and instead of sounding like kofrim, we'll sound just like Kiruv professionals.
In fact I think I'll spend some time studying Kiruv websites. It could be a great source of inspiration for my OP theology.
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